Understanding
Assess your current marketing and sales effectiveness.
Clarity
Having clearly defined and documented marketing operations and sales processes has been constantly proven to significantly grow sales.
Alignment
Rewarding sales teams for the right activities and types of sales, and getting the right sales culture throughout the organisation so everyone understands how they can affect the bottom line. Also, marketing and sales efforts need to work as one to maximise the right opportunities.
Growth
Channel management and expansion, the Internet and Social Media, Sales team training and development. 
